March 2021 CIPR President Update

WATCH: President Mandy Pearse's March Video update

In her third monthly update to members, President Mandy Pearse highlights the launch of our #PRPostPandemic survey - a new survey aimed at understanding practitioner's views on the future of the profession. Mandy encourages CIPR members and PR professionals to share their experiences of how Covid-19 has impacted their working lives, their organisations and the industry as a whole. 

Reflecting on the "need for us to support PR practitioners" in a personal and professional context, Mandy points to our efforts in launching our most recent "major member benefit" - the CIPR Career Centre, a new virtual career management platform designed to support PR practitioners throughout all stages of their career. 

Mandy references how our 'Research, Measurement and Evaluation Guide' provides members with a "thorough and accessible resource" to help them to navigate the "ever-changing" area of our profession. 

March highlights:

  • We boosted our members' employability by launching our 'Career Centre' - a free and member-exclusive virtual career management platform with interactive tools, e-learning content, a job search engine, and more. More here. 
  • We published a 48-page guide with our most up-to-date review on measurement and evaluation in public relations. More here. 
  • We partnered with The Xec. - the first leadership programme for BME PR and comms professionals, launched and created by BME PR Pros. More here. 
  • We welcomed our 400th Chartered Practitioner as 25 became Chartered in Quarter one. More here. 
  • Following a story in the Financial Times concerning former Prime Minister, David Cameron's lobbying activities, we repeated our call for changes in legislation to ensure that all attempts to influence political decisions by lobbyists, in whatever capacity, are captured. More here. 
  • Influence Magazine reflected on the increasing digitalisation of our profession in the first edition of 2021. More here. 

Keep an eye out for: 

  • Later in the year, we will be celebrating the hard work of our profession at our annual PRide awards, Mandy encourages CIPR members to apply to be a part of the judging panel. Apply here. 
  • The CIPR Research fund will support PR practitioners to undertake small, valued pieces of research to benefit the profession. 


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).